Race Relations Report 2009: Media
The following is a draft section of the 2009 Race Relations Report to be published by the Human Rights Commission in March 2010. This section reviews developments in relation to diversity and the media and is drawn primarily from the Commission's media diversity newsletter, Nga Reo Tangata. Other sections of the report deal with international engagement, action on diversity, the Treaty of Waitangi, racial discrimination, migration and settlement, civil and political equality, economic and social equality, religious diversity, language and diversity research. The full report will be published in advance of Race Relations Day on 21 March. Comments on this draft are invited and can be sent to nzdiversity@hrc.co.nz .
What happened in 2009?
- Discussion of diversity in the media continued through a range of forums
- The Pacific.Scoop diversity news website was launched by the AUT Pacific Media Centre
- Māori Television turned five, and the Māori Television Service Act was reviewed.
- Operating funding for iwi radio was boosted by $1.2 million over 2009/10 and 2010/11.
- The Māori Television Service, together with TVNZ and TV3, was identified as the preferred free-to-air broadcaster for the 2011 Rugby World Cup
- The level of race-related complaints to media standards bodies has been very low over the past five years.
- The New Zealand Press Council considered two race-related complaints in 2009. One was partially upheld.
- The Broadcasting Standards Authority considered seven race-related complaints. None were upheld.
- The Advertising Standards Authority received 10 race related complaints and two of these were settled.
- Adrian Stevanon won first place in the 2009 New Zealand Excellence in Reporting Diversity Awards for young journalists.
- Radio Tarana, aimed at the Auckland Indian community, was ranked among the top 10 radio stations in the greater Auckland region.
Forums on diversity in the media
Discussion of diversity in the media continued in a number of forums organised by the Office of Ethnic Affairs, New Zealand on Air and the Human Rights Commission.
The Office of Ethnic Affairs organised 'ethnic media bus tours' in Christchurch and Auckland. The Christchurch tour brought together ethnic media and journalism students to experience first hand how mainstream media operate in Christchurch. Over 20 people from a range of ethnic and community media backgrounds boarded the bus, including student representatives from the Chinese, Indian, Korean, Japanese, Indonesian, Swiss and South African communities who are currently studying a variety of media courses. They visited the Press, the Christchurch Star, and radio station Newstalk ZB. As part of the programme, a presentation provided a definition of media, the impact and influence generated by media and ways of dealing with media in the New Zealand context. The Auckland tour, attended by over 30 representatives of ethnic media included visits to Māori Television and Newstalk ZB. The tour was preceded by a forum that included members of the Press Council, the Broadcasting Standards Authority and a former editor of the New Zealand Herald.
The Office of Ethnic Affairs hosted a workshop in Wellington for people with a specific interest in the role of ethnic media. About 30 members of Wellington's ethnic media attended the workshop, which aimed to develop stronger, positive connections across diverse communities, improve access to information by utilising ethnic media to convey vital information to their communities, and promote networking.
The Office of Ethnic Affairs held a dialogue forum in Auckland on the role and perception of Muslims in the New Zealand media. Participants included representatives from various organisations, including Muslim media, the Broadcasting Standards Authority, Māori Television, Radio New Zealand and Radio Live. The discussion focused on capacity building, learning to work with the media, countering misrepresentation, the role of youth, the plurality within the Muslim community and the concept of freedom of speech. A similar dialogue forum was held in Hamilton, where the invited guests included the editor of the Waikato Times, the Head of the Screen and Media Department at Waikato University and an academic/practitioner from Wintec.
The Office of Ethnic Affairs held a South Asian Forum in Auckland. The theme was 'Connecting South Asians to the Media'. The event brought together South Asian communities and media, and provided a platform for training and information exchange to empower South Asian communities to engage more effectively with media to promote their identity, issues, events and culture.
NZ on Air held an Ethnic Diversity Broadcasting Forum with the Office of Ethnic Affairs in Auckland. The forum focused on broadcasting in the context of New Zealand's ethnic diversity now, and into the future. Topics of discussion included media and cultural identity, finding the ethnic voice on mainstream channels, reaching ethnic audiences, drama in black, white and colour, and 'Screen and Heard' - the NZ broadcast media scene in 2020, with speakers and panelists from the BBC, Australia's SBS, New Zealand's major broadcasters and writers and producers. Around 100 ethnic and mainstream broadcasters, decision makers and media practitioners attended the forum. Key issues highlighted included the importance of catering to an increasingly diverse audience both in terms of ethnicity and age groups, the funding required to make high quality programmes to reach diverse population groups, the commercial viability of ethnic-specific programming and the importance of drama in educating and reflecting population diversity.
The Human Rights Commission hosted the annual Media Diversity Forum at the New Zealand Diversity Forum in August. This year's topic, New Media, New Audiences, provided insights into the Asian media channels serving an audience of a quarter million people in New Zealand. It featured key players in the new media landscape. The panelists included representatives of Skykiwi.com, World TV, Indian Weekender and a researcher on Asian media in New Zealand, Phoebe Li from the School of Asian Studies, University of Auckland. Ms Li spoke about her thesis "A Virtual Chinatown: the Diasporic Mediasphere and Chinese Migrants in New Zealand" that compared the growth of Chinese language media in New Zealand to an "imagined Chinatown". Her research found that locally based Chinese language media focused on news from mainland China, but were keenly interested in the 2008 general election. Her research found recent migrants from mainland China maintain strong ties to their homeland.
The representatives of the Asian media channels spoke of the need to persist in a competitive media environment. While each was a business, editorially each saw part of their responsibility as preserving the culture and language of their respective homelands.
Short profiles about the media channels show strong community support and growing market share:
World TV Ltd. Launched in June 2000 in association with the SKY satellite digital service World TV Ltd (WTV) broadcasts 24 hours daily in 7 TV channels and 2 radio channels throughout New Zealand. It has arrangements for programming from mainstream media in China, Taiwan, Hong Kong, Japan, Korea and self production. WTV also publishes a monthly magazine. In March 2006, WTV added 3 new TV channels to serve the growing population of Korean and Chinese and the first 24-hour free-to-air Chinese TV channel joined the service in August 2007. There are over 10,000 households subscribing to WTV with the total number of viewers reaching 50,000, which is approximately 26 percent of the market.
Skykiwi.com is the largest Chinese website in New Zealand, and serves as a platform for introducing New Zealand culture and lifestyle to the Chinese community. During 2007 and 2008, Skykiwi.com ranked #1 based on market share of visits among all New Zealand websites in the Hitwise "News and Media - Community Directories and Guides" category.
The year saw the launch of the Indian Weekender, a weekly newspaper aimed at the estimated 110,000 people in the Auckland region of ethnic Indian extraction. These include people from the Indian subcontinent (India, Sri Lanka, Nepal, Bangladesh and Pakistan) South East Asia, Fiji, South Africa and Mauritius. The publishers Kiwi Media Group print 15,000 copies of each issue, and claim a readership of 60,000 a week to an audience interested in news, features and entertainment geared towards ethnic Indian residents of the Auckland region. The new newspaper has a digital presence and under the editorship of experienced journalist Dev Nadkarni has enjoyed strong community support.
Radio Tarana, aimed at the Auckland Indian community, was ranked among the top 10 radio stations in the greater Auckland region in 2009. A Research International survey found Radio Tarana to have increased its audience by more than 50 per cent to 4.6 per cent, making it the region's ninth most listened to radio station, beating long-established mainstream stations, Radio Hauraki, More FM, Radio Live, Radio Sport and Solid Gold FM. It is the only ethnic radio station in New Zealand to be ranked among the top 10. Established 13 years ago, Radio Tarana 1386 AM is a 24-hour, free-to-air radio station broadcasting news on the hour, current affairs, sports, talkback and music. The station is the exclusive provider of BBC Hindi and Urdu Fiji News in New Zealand.
Opportunities
Auckland University of Technology (AUT) School of Communication Studies established a Graduate Diploma in Pacific Journalism, with the inaugural intake due in 2010.
AUT also continued its post-graduate Asia-Pacific journalism course, aimed to develop international reporting expertise. Associated with this course is an exchange agreement between AUT and the China Daily enabling students to work on internship in Beijing, while AUT sponsors a China Daily employee for New Zealand media studies. Asia New Zealand provides funding support for airfares for internship students in China and Indonesia.
The AUT Pacific Media Centre established an Asian Journalism Fellowship for the first time in 2009 with sponsorship from the Asia New Zealand Foundation. The inaugural recipient was a Burmese exiled journalist, Violet Cho, who is also an in indigenous ethnic Karen. She was sponsored by both the foundation and AUT's School of Communication Studies to do a postgraduate BCS (Hons) programme and work as a contributing reporter for Pacific Scoop. She filed many reports on the ethnic Burmese community in New Zealand and spoke at public seminars about diversity media for the PMC in Auckland and at Victoria University of Wellington.
A new scholarship is being launched to attract Asian New Zealanders into journalism. The Asia New Zealand Foundation is offering to pay up to $5000 on completion of a successful candidate's course of journalism study for the 2010 calendar year."The scholarship is designed to encourage greater representation of Asian communities in mainstream New Zealand journalism."
AUT and community newspaper Indian Newslink have launched a journalism scholarship. Indian Newslink will pay the tuition fee, student services fee and Student Association fee for one student admitted every year into one of the university's one-year postgraduate programmes, including the postgraduate diploma in Communication Studies (journalism) and the Bachelor of Communication Studies (Hons). The programme, open to all New Zealand citizens and permanent residents, is aimed at creating a new generation of quality journalists and fostering professional standards of journalism in New Zealand.
Awards and Achievements
TVNZ Tangata Pasifika journalist Adrian Stevanon won first place in the 2009 New Zealand Excellence in Reporting Diversity Awards for young journalists. The NZ Excellence in Reporting Diversity Awards were launched by Whitireia Journalism School in 2008 to recognise top work being done by journalists with less than five years' experience. They reward outstanding reporting of diversity in NZ society, whether it's focused on ethnic communities or minority groups, who traditionally have not been portrayed well by the media. Other winners were Rebecca Todd, The Press (second), Michelle McCullough, Dunedin Star, Ruth Grundy Southern Rural Life and Courier Country (third equal) Tasha Black, Newswire, and Carolyn Thomas, Western Leader (highly commended). Prizes were funded by contributions from editors of all the major media and the awards were held under the auspices of Whitireia Journalism School, the Journalists Training Organisation and the Human Rights Commission.
Fiji-born reporter Dominika White won the Māori Television Prize and AUT University Pacific Media Centre Storyboard Award for diversity journalism for her articles in Spasifik magazine.
Canterbury's community access station Plains FM 96.9 scooped a NZ Radio Award for the fourth year running at this year's New Zealand Radio Awards. Naoko Kudo won the award for Best Spoken/Informational Programme in Any Language for Japanese Downunder which she has produced and presented since 2002.
Sunday Star Times reporter Karen Arnold was the runner up in the Statistics New Zealand's 2009 Journalism Award with her story "Culture Clash as Migrants isolated and ignored". The story focused on new migrants in Southland and the local government's struggles to educate the wider community about the importance of welcoming them to the province.
Pacific Media Centre
Pacific.Scoop, a partnership between AUT University's Pacific Media Centre and Scoop Media, was launched in Auckland in August. This is a new portal for Asia-Pacific and diversity stories covering the region from East Timor to Tahiti, including New Zealand. While most of the stories come from senior AUT student journalists, many have also been filed by students from Divine Word University, Madang, PNG, National University of Samoa, and the University of the South Pacific in Fiji and the University of Technology, Sydney. Many leading Pacific Islands journalists and commentators are contributing reports and analyses. It also draws on the Pacific Media Watch monitoring service. The website attracts 30,000 unique visitors a month.
The Centre published a special edition of the Pacific Journalism Review in May on diversity, identity and the media. The review is a peer-reviewed journalism and media research journal.
The Pacific Development and Conservation Trust awarded a grant to the Centre's Pacific Media Watch monitoring project, which is dedicated to regional media freedom, plurality and diversity issues. A Tongan journalist currently edits this service.
Korean drama series
The 54-episode Korean drama series "Jewel in the Palace" (Dae Jang Geum) aired on Triangle Television is the first multi-cultural, long form non-English series to be shown on New Zealand television. Set in the Chosun Dynasty of 500 years ago, the series also feature Korean cuisine and costumes of the period.
Māori Television
Māori Television celebrated its fifth birthday and the first anniversary of the Māori language channel "Te Reo" in March. Since its launch in 2004, Māori Television's audience reach has tripled to more than 1.5 million New Zealanders each month. As part of the fifth birthday celebrations, new research into Māori Television's social and economic impact was released, and its revamped website was unveiled.
An independent review panel, Te Kāhui o Māhutonga, considered the operation and effectiveness of the Māori Television Service (Te Aratuku Whakaata Irirangi Māori) Act 2003. Their key recommendations were aimed at ensuring that the legislation governing Māori Television is updated and relevant and that Māori Television is well positioned to achieve its goals, fully participate in technological advancements, and continue its success as an indigenous language broadcaster. Areas identified for improvement were language quality and the current funding model.
Māori Television attracted a lot of attention when it made a bid for the free-to-air broadcasting rights for the Rugby World Cup in 2011. Government Ministers intervened to broker a combined bid with Television New Zealand and TV3, which was successful.
Funding boost for Iwi radio
Operating funding for iwi radio was increased by $1.2 million over 2009/10 and 2010/11 in order to maintain high-quality te reo programmes and extend their community involvement. The provisions announced in the Budget amounted to an additional $50,000 for each of the 21 iwi stations. The increased funding will come from Te Māngai Pāho and Te Puni Kōkiri. Iwi stations deliver 61,000 hours of te reo content each year.
Māori world views and broadcasting standards
The BSA published a paper on Māori Worldviews and Broadcasting Standards: What Should be the Relationship? to provide a platform for discussion of the relationship between broadcasting standards and Māori worldviews and interests. This paper follows up questions raised by the BSA's 2005 publication The Portrayal of Māori and Te Ao Māori in Broadcasting: the foreshore and seabed issue, including whether the standards as currently framed adequately reflect Māori realities, concerns and interests.
Access to the BSA
The Broadcasting Standards Authority also translated its 'How to Complain' information into three further languages - Niuean, Somali and Vietnamese (making it available in a total of thirteen) and ran a multi-lingual bus-based poster campaign in Auckland and Wellington. The posters - in Chinese, Samoan and English - reminded caregivers that AO (Adults Only) time begins at 8:30pm on free-to-air television.
Complaints about the Media
The Race Relations Report has monitored all race related complaints made to the New Zealand Press Council (NZPC), Broadcasting Standards Authority (BSA) and the Advertising Standards Authority (ASA) for the past five years. Of the three bodies, the Press Council received the least number of race related cases in the period 2005-2009 (seven in total, of which four occurred in 2007). The BSA received 17 complaints, of which the highest number (seven) were received in 2009. The ASA received the most complaints (45) but the ratio of race related complaints to the total number of complaints was very low. For example, in 2009 the ASA released decisions on 647 complaints and only 10 of these were race related. Overall, the level of race-related complaints about the media to standards bodies remains very low.
| Year |
NZPC |
BSA |
ASA |
| 2009 |
2 |
5 |
10 |
| 2008 |
0 |
2 |
10 |
| 2007 |
4 |
5 |
12 |
| 2006 |
1 |
2 |
5 |
| 2005 |
0 |
3 |
8 |
Print
There were two race related complaints to the New Zealand Press Council in 2009. One of them was partially upheld.
- A complaint was received about the accuracy of the words in a Bromhead cartoon published in the Sunday Star Times in January. The complainant added that errors he pointed out went uncorrected. The cartoon depicted an Israeli soldier firing a machine gun. A speech bubble contained the words: "Ten innocents, one Hamas... Twenty innocents, Two Hamas... Thirty innocents..." The complaint was not upheld.
- A complaint was received about a Taranaki Daily News article in which a Māori warden was reported as saying the Parihaka peace festival was the scene of drug abuse. The complainant said that the article "Parihaka drug shock for warden", presented as the opinion of one woman, comprised "unsubstantiated conjecture", and breached Press Council principles of Accuracy (including Fairness and Balance), Comment and Fact, Discrimination, and Headlines and Captions. He added that the article was "the latest in a string of incidents" with "a gratuitous focus on the negative for Māori". Its intent was to "grab a sensational headline at Māori expense" and its effect was to "defame" Parihaka and the festival activities. The Council partially upheld the complaint on the ground of lack of balance.
Broadcasting
The Broadcasting Standards Authority considered seven race-related complaints. None were upheld.
- In March, a complaint was considered about an interview aired on Radio New Zealand's Morning Report. The host was interviewing the South African Rugby Union President about the possibility of a rugby game between the New Zealand Māori team and the South African team. During the interview the guest commented about New Zealand having a deep problem of racism with reference to Māori and the host responded by pointing out that South Africa had a bigger problem with apartheid. The complainant focused on the way the host had handled the interview and saw it as a breach of fairness. He complained that the host had failed to "engage in a meaningful interview, to draw out the issues at hand, to engage the interviewee effectively, and... to gauge the mood and cultural differences of his interviewee". The broadcaster claimed that the interviewee had ample opportunity to express his opinions and was not unfairly treated and that the host's response about New Zealand not having apartheid was merely a statement of fact and not provocative in any manner. This Authority agreed and did not uphold the complaint.
- In April, the BSA issued a decision on a complaint about the 'Paul Holmes Breakfast' show, aired on The Radio Network (TRN). The host discussed the terrorist attacks in Mumbai and made comments about Muslims and terrorism. The complainant said he was concerned about the way the host presented the programme, which he believed was totally biased and targeted Islam as a religion and Muslims as followers. He contended the broadcast contained offensive comments, biased discussion, incorrect information and discriminatory statements which would have "offended all Muslim listeners". He alleged the broadcast breached controversial issues, accuracy, fairness, and discrimination and denigration standards. The Authority did not uphold the complaint, though it accepted that the host's comments concerning Muslims and terrorism were provocative, particularly at the beginning of the piece. However, the statements lacked the necessary invective to cross the threshold for denigration. Since the overall tenor of the piece had been modified by the end of the programme, the Authority found that the host's comments were not unfair to Muslim people.
- In the July-September quarter, a complaint was received about a Radio Tarana programme, 'Zindagi Forever' claiming that the programme breached standards relating to discrimination and denigration, and responsible programming. The complainant alleged that the radio host had ridiculed and denigrated Hindu concepts and the Hindu religion, while promoting Christianity. Radio Tarana stated that it had had the programme translated, and was satisfied that in no part of the programme did the host refer to the Hindu culture, and "neither did he ridicule the Hindu culture". The Authority concluded that the broadcast did not encourage discrimination against or denigration of Hindus or the Hindu religion and declined to uphold the complaint in relation to any of the standards.
- In the July-September quarter another complaint was considered by BSA regarding Radio New Zealand's 'Nine to Noon' programme in which the host spoke to a number of women about their experiences with dowry abuse in New Zealand. The complainant alleged this to be in breach of controversial issues, accuracy and discrimination and denigration standards. He argued that the broadcast was unbalanced, because it discussed a matter of Indian culture in New Zealand, without presenting a countering response. He also felt that the discussion was offensive to men, particularly fathers. The Authority considered that the programme did not discuss a controversial issue of importance, breach accuracy or discriminate against anyone and therefore did not uphold the complaint.
- In the October-December quarter the Authority considered a number of complaints concerning an item on TV3's Nightline programme concerning Māori TV's bid for the free-to-air broadcasting rights to the Rugby World Cup. The item included a satirical sketch about what Māori TV's coverage would look like. The complainants considered that it breached the standards on good taste and decency, controversial issues, accuracy, fairness, discrimination and denigration and responsible programming. The Authority found that it was legitimate satire and lacked the necessary invective to cross the threshold for denigration of Māori as a section of the community. It did not uphold the complaints on any of the grounds cited.
- In the October-December quarter the Authority considered a complaint about an interview on TVNZ's Breakfast programme in which the host interviewed a Professor of Māori history about 21 hui selecting a 'Māori' flag to be flown on Auckland Harbour Bridge on Waitangi Day and in which both the host and the interviewee commented that the process was a waste of time and money. The complainant considered that the comments were in breach of the standards of good taste and decency, law and order, controversial issues, accuracy, fairness, discrimination and denigration, and responsible programming standards. The Authority did not uphold the complaint, finding that alternative viewpoints had been presented on One News the previous evening, and that although the comments reinforced stereotypes they did not reach the threshold necessary for encouraging denigration.
Advertising
Complaints were made about nine advertisements to the Advertising Standards Authority relating to race. Two of these complaints were declared settled and none was upheld.
- In January, a complaint was made about an advertisement for Mitre10 showing two young boys in a sandpit discussing, in the manner of two adults, a weekend construction programme for putting up a retaining wall. One of them addresses a third boy, and asks if he can "Give us a hand on Saturday", to which he responds using an Australian accent, "Mate, you're dreamin'." The other two boy comment to each other, "Aussies. No surprise there." and a message says, "DIY It's in our DNA". The complainant viewed this as racist towards Australians. (Complaint 09/006; no grounds for ruling)
- In May, a complaint was received about a newspaper advertisement headed 'Israel: The Missing truth' published in New Zealand Herald. The advertisement went on to say that "In 1948, the UN proposed two states for two peoples from the British Mandate of Palestine. The division was along demographic lines, with the Jewish portion (most of which was the Negev desert) containing a Jewish majority and the Arab portion an Arab majority. The Jews accepted the partition, the Arabs did not". This advertisement was paid for by Kiwis for Balanced Reporting on the Mideast..." A post office box number was supplied. The complainant, was of the view that the advertisement was racially biased and designed to promote racial prejudice and violence, and should not have been published in the New Zealand Herald. (Complaint 09/272; no grounds to proceed)
- In June, a complaint was received about a newspaper advertisement for South Auckland Motors. Part of the text of the advertisement said "Our Demo Sale...saves you from a Korean car". The complainant felt that the advertisement "denigrates a country and its people, as well as a competitor's product. It is a racist advertisement." In response to this the advertiser clarified that they had no intention of denigrating Korea and its people and discontinued the advertisement. (Complaint 09/330; Settled)
- A complaint was received in July about a billboard advertisement for Tui Beer containing the message: "We shouldn't tease ginga's. Yeah Right". The complainant found the statement to be "a race and physical attribute attack on a section of the community", and challenged why it was acceptable to single out red heads. (Complaint 09/402; no grounds to proceed)
- In July, a complaint was received about a poster advertisement of Public Service Investment Society. The poster advertisement contained the heading: "Our nation was built on pitching in and helping each other. We built a place to bank the same way." Wording below said: "Imagine a different way of banking. A co-operative way. Where the aim is to help everyone of our customers to get ahead, no matter who they are, or where they are starting from. ..." The complainant was of the view that the advertisement was offensive to Māori and also that was untrue as "NZ history demonstrates that NZ was built on the dispossession of the Māori people." (Complaint 09/429; no grounds to proceed)
- In August, a complaint was made about an editorial styled advertisement printed in a community newspaper 'Hamilton This Week'. The advertisement criticised the provision of Māori seats for Auckland super city by making statements such as, "Māori candidates promoting racist policies make themselves unattractive to the wider electorate and make their electoral failure a self-fulfilling prophecy, "and "Those promoting policies that discriminate on race, no matter how fancy their clothes, their qualifications or their language are, by definition, scuzzy little racists". The complainant objected to the "overarching denigrating tone of the advertisement, reflected inter alia in the advertisement's name-calling, which in our view amounts to hate speech. We are also opposed to the unbalanced presentation of the Treaty of Waitangi." (Complaint 09/371; not upheld)
- In August, a complaint was received about a radio advertisement for Hell Pizza, which advertised their 30min delivery special, featured a pizza delivery boy with an exaggerated accent delivering pizzas to a private home. There was a reference to spray painting his windscreen and putting bricks on the driveway. The customer who answered the door to accept delivery of the pizza says: "Good work team" and cheering is heard. The complainant saw this advertisement as racist. In response to this complaint The Radio Network agreed that "this advertisement is entirely inappropriate. It should never have gone to air and has been withdrawn." (Complaint 09/462; Settled)
- A complaint was received in August about a television advertisement for marmite by Sanitarium Health Food Company NZ. It showed a couple sitting on the couch watching television. The woman makes comments about a television programme in an exaggerated Australian accent. Her partner gives her a slice of bread with Marmite on it and the woman changes the channels to watch a rugby test. The commentary for the rugby game includes: "... and the home side have stolen it! Here's trouble for the Wallabies!" A visual contains the line "What makes Kiwis Kiwis?" and a jar of Marmite is shown. The complainant said, "As an Australian I find this ad demeaning and offensive." (Complaint 09/491; no grounds to proceed
- Two complaints were received in September about a billboard advertisement for Hell Pizza featuring a cartoon of two angels, one in red with white wings and the other in white with red wings and horns. A speech bubble from the red angel said: "Lighten Up" and another speech bubble from the white angel said: "Hell Pizzas are 90% Fat Free". Also pictured next to the red angel was a dog which also had a speech bubble that said: "(Like Dog)".The complainant was of the view that the billboard, which was a sequel to a previous one, was offensive and racist as it referred to the recently reported news story of a man who had cooked and eaten a dog. (Complaint 09/551; no grounds to proceed).