White Ribbon Campaign

White Ribbon offers men the opportunity to be part of the solution to end violence against women. Violence is endemic within New Zealand. One in three women will experience violence from a partner, while on average fourteen women are killed each year by a member of their own family.

White Ribbon is a campaign led by men who condemn violence against women and take action. We are part of a global campaign committed to ending violence against women. You can help affect change by supporting White Ribbon this November – White Ribbon month. Wearing a white ribbon is a personal pledge to never commit, condone or remain silent about violence against women. In 2011 the campaign focused on what men can do to change attitudes toward violence and developing a narrative around positive male role models and for 2012, the campaign will focus on the damage caused by non-physical violence.

There are many ways you can get involved in this year’s White Ribbon campaign – take part in the White Ribbon Ride, sign the White Ribbon pledge, follow us on Twitter and Facebook or even organise an event within your community. To receive the monthly White Ribbon Newsletter click here. For tips on organising White Ribbon events or to find out what is happening in your region check out the Events tab

The Families Commission is proud to lead this initiative in New Zealand and we are very thankful to the many agencies that support the Campaign, specifically the Ministry of Social Development and Te Puni Kōkiri who assist with funding. Together, we will make a difference and look forward to an exciting and vibrant campaign. Visit the White Ribbon Day website for more information.

Visit the website of White Ribbon Day.

Projects 2012
White Ribbon Day Ride

The White Ribbon Ride will take place between 17–25 November. The initial structure of the North and South Island routes have been drafted and can be viewed here. In the coming months the schedule will be confirmed with times, locations and event details.

A lead group of riders steer three convoys through 80 towns in the North and South Island, picking up support riders in every region along the way. Events are organised in every town, ranging from school visits, marches and breakfasts, to fashion parades, quiz nights and Dads and Lads days. Every event is an opportunity to bring the issue of violence against women out into the open and get people talking. In 2011, thousands came out to meet the riders and hear their important message.

White Ribbon Day in Auckland

Auckland represents the biggest communities in New Zealand, and currently two regional White Ribbon Committees in the South and West meet to plan White Ribbon activities. To get involved contact us.

Currently a number of large events are being organised including a march, family fun day, breakfasts and visits by the White Ribbon Riders. Check out the events page for more details closer to November. The White Ribbon Campaign Team will work with local agencies and communities to focus on connecting and building linkages with men from Auckland’s communities.

Engagement with Ethnic Communities

Continuing from 2010 there will be a focus on building the presence of White Ribbon in minority ethnic communities. To reach out to men in the various ethnic communities a poster was produced in eight languages, these can be downloaded from the website. An inter-agency group organised an ethnic community event in Wellington while the campaign has actively been recruiting Ambassadors to speak in their own communities.

Contact : Vanessa Rushton, vanessa.rushton@nzfamilies.org.nz 


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