Human Rights Commission Digital Campaign Manager, Ryan Mearns, has been in the role for just over three months now and has been working to deliver some of the Commissions key campaigns.
How long have you been at the Commission and what is your role?
I've now been at the Commission three months. I work as the Digital Campaign Manager overseeing our campaigning on race relations, and related work that falls within my skill set such as the Love Rugby Respect Women Campaign, and supporting the Commissions digital communications.
What have you worked on previously that led you to this role?
Previously I've worked as the Campaign Director at an NGO called ActionStation during it's founding 2 years, as a freelance consultant and digital strategist for a number of other NGOs, and working on political campaigns.
What was attractive about the opportunity to work with the Commission?
I'm someone that is attracted to opportunities where I can really add value. The Human Rights Commission was an organisation where my set of campaigning and creative skills could really support the work that was going on.
How does your role impact how people in New Zealand see and interact with the Commission?
My role is a part of the communications team, therefore, how people see and interact with the Commission is my top priority when producing content that informs and educates about the issues we are campaigning on.
Why is using social media as a tool so important?
Social media, and to a larger degree digital communications, is important as a tool for communicating the Commission's message because it's where a lot of people are going for their news and information.
It's important the Commission leverages the opportunities of social media to speak to our audience through unmediated channels.
What have been your greatest achievements so far in this role?
My greatest achievements so far in my role was probably the first week on the job when I was tasked with pulling together a campaign to launch the following week at the Diversity Forum. The That’s Us campaign has so far reach more than a million New Zealanders.
What are your favourite sorts of projects to work on and why?
It might seem self-explanatory, but my favourite sort of projects are campaigns. Campaigns are highly goal orientated that require a fine balance of project management, strategic thinking and producing interesting creative that will resonate with the Commissions audience.