A clever campaign for homeless charity Depaul has gone up on street corners around London. The campaign challenges people to question their assumptions about homelessness, inviting passersby to consider that there is "another side to the story".
The campaign aims to spotlight Depaul’s Nightstop service which places homeless young people in the spare rooms of volunteers for a night or two, until permanent accommodation can be found.
According to Kennard and Smith, writing about this work on their website, "worries about personal safety stop many people getting involved".
So in order to try and counter these perceptions, posters have been placed on either side of the street corners where homeless young people are found. The left hand poster sums up people’s preconceptions, while reading both posters together transforms the message to show that there's another, more positive side to volunteering.